Elevator, a business support organisation which has created a set of highly regarded business development programmes across Scotland, deserves its digital presence to be lifted.
Having considerably extended its portfolio of programmes and services in recent years as well as branching out into new regions across Scotland with its fully serviced office accommodation and expanding its events and awards initiatives, the previous website didn’t properly reflect Elevator’s ever expanding range. Their existing website didn’t have clarity of programmes and there needed to be more direction for site visitors to find which of the six accelerator programmes was right for them. Nor how to access Business Gateway services.
Elevator wanted to lift their digital game and at Web Integrations there’s nothing we like more that giving our clients website’s a complete restructure of the information architecture and a visual facelift. We also wanted to make sure that the Elevator messaging was on the up – of all businesses, they need a perfect Elevator pitch.
We designed a new, clean and bright layout which works for both desktop and mobile. We defined a clear series of menus to help visitors navigate to the support, programme or event which is right for them first time.
A success stories section was added to the site, so that Elevator could showcase businesses within their network which they had supported, from Growth Mindset Yeti in Dundee to Esports Scotland in Perth. Each of these success stories cross links to other stories and sections across the website.
To maximise entries and to streamline the entry process for the organisation’s flagship award scheme, we developed new functionality for this area of the website.
A messy back-end of the old website which couldn’t get off the ground floor was overhauled to give a slick, easy to use modern content management system which allows for easy and swift updating of content.
Now the digital Elevator definitely goes to the top floor