Search Engine Optimisation is the process of improving and promoting your website to increase the number of relevant visitors you receive from search engines such as Google and Bing.
When a potential customer types a query into a search engine such as Google, the search engine will find, list and rank websites which it feels are most relevant to the search query. A website which is rarely updated, offers little information and is not well optimised will naturally languish and fall short of the ever-changing ranking criteria.
SEO focussed on your business objectives
Quite often we are asked to help get a website higher in Google for a particular search term, usually a term a competitor is ranking highly for. If your goal is to get above your competitors, we can do that (and so can any SEO company) but it’s not a considered approach.
The goal of any Search Engine Optimisation campaign should be to generate higher and better qualified traffic, not beat your competitors for terms that may not even be bringing them anything! That’s why we won’t optimise for any old search term. We undertake initial research first and identify opportunities where we can achieve high rankings that bring plenty of the right kind of people to your website.
Our unique approach to search engine optimisation helps you achieve long-term, sustainable positions in Google for relevant terms your target audience are actively searching for. We aim to make sure it's you that gets in front of your target audience, not your competitors.
What to expect from our specialists
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SEO isn't as simple as stuffing your site with keywords; a myth still perpetuated to this day. Effective SEO requires the right mix of high quality content, links from relevant and trusted sources, technical exellence, consistent tweaking and close analysis. Google’s ranking algorithms frequently change which is why we always research, discover and implement innovative methods to achieve long term, sustainable and better results for our clients.
Web Integrations work with a number of clients in a variety of industries across Scotland. We work closely with our clients throughout the entire duration of an SEO campaign to ensure it meets business objectives. To achieve this we carry out a combination of on and off-site optimisation, link building and content creation. We provide monthly reporting which includes website ranking and traffic statistics, as well as an overview of our activity and our proposed activity for the coming months; allowing you to monitor progress with complete transparency and raise any questions you might have.
SEO is a highly effective means of raising your profile, generating new business and tapping into new markets. With our consistent track record in helping all sizes of businesses and organisations in Scotland do better in search, why not get in touch with us to discuss how we can help you too? Alternatively request a free quote today.
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Fill out the form below to request a quote or for more information. One of our team will get back to you within 24 hours. Alternatively call us now on 01569 763300.