Pay-per-click advertising is the process of generating targeted website traffic by purchasing advertisements on search engines such as Google, Yahoo! and Bing.
It allows you to feature higher in the search engines for a set of specified search terms. You pay a small fee each time someone clicks your ad which appears higher than the usual listings. The benefit is that your website appears immediately above competitors when a particular search query is entered. It’s ideal if you need to promote a product or service, special offer or quickly generate leads or sales in a new location.
The objective of a PPC campaign is to get as many people looking for your product or service to click your ad, but the beauty is that you only pay when someone does. Compare that to traditional forms of advertising such as newspaper or TV advertising, where it’s incredibly difficult to measure its effectiveness (not to mention expensive) and you have a cheap, effective and measurable platform for promotion.
What you can expect from us
- Creative and attention-grabbing PPC ad copy and testing
- Conversion ROI tracking for lower cost and higher returns
- Ad extensions to increase click through rates
- Performance measured against key goals
- Dedicated AdWords qualified account manager
- Integration with other digital marketing activity
Get in touch
Web Integrations deliver fully managed pay-per-click advertising campaigns. We research your market and competition and create compelling online adverts that get noticed. You set the budget and we do the rest, keeping your costs low and your returns high.
Weekly or monthly reports are provided, giving you an overview of activity, your budget spend and how well the ads are performing. We consistently tweak the ads to improve their performance, encouraging higher click-through-rates while lowering your average cost per click. Over time we aim to increase traffic while reducing your costs.
Our account managers are Google AdWords certified, so you can be sure that we’re up to the job. We’ve been through the rigorous training courses and achieved the high level of certification required in order to carry out effective and profitable pay-per-click campaigns for our clients, with the results to prove it.
Request a quote or more information
Fill out the form below to request a quote or for more information. One of our team will get back to you within 24 hours. Alternatively call us now on 01569 763300.